Window display will play an important part to boost sales in this slow economy. Before there may be enough shoppers that you can afford to lose a few customers who didn’t walk into your store because they were not intrigue by your window display (didn’t find any displayed merchandise worth checking out) . Remember, the customers have to make that step into your store to make a purchase and your window display is the only thing that separate your customers with your cash registers. If you have no clue what to do with your window display, make a few visits to the mall and check out the latest trend in window display. Still don’t know what to do, consider hiring a visual consultant.
Stephanie Lake and Debbie Hedrick, visual consultant for shopping malls and business.
Creative Solutions
Notes: Clients – Pearlridge Center, Kahala Mall, Ala Moana Center, Windward Mall, Whaler’s Village, Hawaii Kai Towne Center, Aloha Tower Marketplace, mall managers, concept, theme, sourcing, purchasing, installing, window displays for empty stores, assist small business owners with merchandising, traffic flow, window displays, catalog stylings, marketing campaigns. men-of-all-trades are Uncle Bob – ex-academy dean and art department at Punahou, Dave Porter ex-chef. Star-Bulletin 6/22/09.
